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Our Promise
Most sustainability pages on home textile websites overclaim. They list certifications they don't have, use vague words like "eco-friendly" or "ethically made," and describe processes in language that sounds responsible without being specific.
Sutracraft is small and we are early. We don't have AZO-free dye certification yet. We don't have OEKO-TEX certification yet. We are not Fair Trade certified. We don't claim to be organic. We don't claim "carbon-neutral shipping" or any other phrase that requires a third-party audit we haven't yet done.
Below is the list of things we DO promise — each backed by something we can show you, supplier confirmations we can share if you ask, or operational practice we can describe in detail. Five claims, no flag-waving.
What we promise
01 —
Every Sutracraft piece is hand-printed by a karigar pressing carved wooden blocks against cotton. We do not use screen-printing machines. We do not use rotary printers. We do not finish or "touch up" hand-printed pieces with machine printing. What we can show: Workshop video, named karigar attribution on individual products where traceable, our Our Craft page documenting the process step by step.
02 —
Where we can trace a piece to the specific karigar who printed it, we credit them by name on the product page. Where we can't (when a piece was printed across multiple printers in a batch), we say so honestly. We don't generalise to "our skilled artisans." What we can show: Profile pages for the karigars we work with, on Meet the Karigars.
03 —
Every Sutracraft piece is 100% cotton unless it explicitly says otherwise on the product page. We don't slip synthetics into our blends to lower cost. We don't use polycotton, polyester-mix, or undisclosed blends. The cotton is woven in Tamil Nadu and Jaipur. The product page lists the weight (in gsm) and the weave type for every piece. What we can show: Mill-supplied fabric specifications, available on request.
04 —
Kraft outer carton (recycled paper). Cotton drawstring bag inside. Paper tape, cotton twine, recycled tissue paper. No polybags. No silica gel sachets. No cling wrap. No plastic, anywhere — including on the label. The packaging is intended to last as a second product (the cotton bag) or to compost easily. What we can show: Detailed packaging guide on request, photos of the actual unboxing on social.
05 —
We sell directly to you — no wholesalers, no resellers, no middlemen taking a cut between the workshop and your door. The karigars in our workshop are paid above the Rajasthan state market rate for skilled block-print work, with experienced printers earning more than newer ones.
We are not Fair Trade certified, and we don't claim to be. Fair Trade certification has specific requirements (worker collectives, audited wage floors, defined cooperative structures) that don't currently apply to our workshop arrangement. We've chosen not to overclaim.
Sustainability is iterative. Below is the list of things we're not yet able to claim, and what we're doing to get there.
We are in the process of obtaining AZO-free supplier declarations and lab testing for our regularly-used dyes. We will update this page when we have the documentation and we will tell you what tests we ran.
This is on the roadmap for our Phase 2 brand (Sutraw, premium tier) where it's more relevant to the price point. For Sutracraft, we will pursue it once a clear cost-benefit emerges.
We currently trace most pieces to the workshop and many pieces to a named karigar. We are working toward named-karigar traceability for every product in the catalogue.
Our workshop has standard water management practice; we have not yet documented the chemistry. We will add specifics here when we've done so.
If you want to ask about a specific claim — what an exact dye is, what the cotton weight is on a particular piece, where a specific batch was printed — write to us at hello@sutracraft.com. We'll answer with what we know, and we'll say so when we don't.